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  • Susan

New reusable Christmas gift wrap made from waste plastic bottles

Every year in the UK, over 100 million rolls of #wrappingpaper are thrown away, enough to reach the moon, that is along with its accompanying sticky tape. At Christmas time alone, on average a roll and a half of sticky tape will be used per household. 

#WragWrap has started the festive season with the launch of a new collection of prints for its reusable fabric #giftwrap. In a bid to tackle #plastic #waste the new range is now made from 100% recycled (traceable) plastic bottle waste. 

With only a fraction of the plastic ever produced being recycled, the majority is destined for landfill, or even ends up in our oceans. Each of Wrag Wrap’s new Reversible Crackle Wraps is made from just over 12 recycled plastic bottles. The waste plastic used is fully traceable Rpet. 

As each wrap is a completely reusable and durable product, Wrag Wrap estimate that one wrap could save over 1000 meters of traditional single use gift wrap in its lifetime. 

The new collection consists of 10 new individual double side designs. The wraps are reversible with a festive print on one side and a design for all occasions on the other. These designs are supported by an underlying theme, each of which has a distinct backstory. These range from ‘Guilt-Free Glitter’ to ‘Threats To Humanity’.

The eleventh design supports the recent climate strikes and uses climate scientist Ed Hawkin’s Warming Stripes graphics. The design shows a series of coloured stripes, chronologically ordered, to visually portray long term temperature trends. The chosen print shows annual global temperatures from 1850 to 2017. All profits from the sale of this product will go to climate charities. 

Each sheet also includes its own tie and fastener – it is cleverly designed to include everything you need to create a wrapped gift to be proud of. What is more, the recipient will experience excitement and anticipation when they easily unwrap their gift, as this sheet crackles and rustles just like paper.  Using a sheet of Reversible Crackle Wrap, will not only reduce Christmas waste but also helps to recycle waste too. 

Wrag Wrap’s reusable gift wrap supports and contributes to the idea of a circular economy. The company aims to drive change within the gift wrapping industry from making, using and disposing, to a process which removes the need for single use base materials.

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