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re3 waste partnership launches foil recycling campaign

re3, the waste partnership covering Bracknell Forest, Reading and Wokingham Borough Councils, has joined forces with Alupro to roll out a creative campaign encouraging residents to recycle their aluminium foil. 


Launched last week, the ‘Fantastic Foil’ initiative will target households through a social media campaign and promotional signage at the re3 Recycling Centres. In addition, pupils from across the three boroughs will be invited to take part in a competition to create a spring themed sculpture from clean, used aluminium foil. 


Entries for the competition will close after the Easter holiday on 19 April, with three winners each taking home a £20 voucher. Their school will also receive £100 in vouchers to spend on books, supplies and activities. 


Tom Giddings, executive director at Alupro, commented: ‘We are delighted to working with re3 to raise awareness of the importance of recycling aluminium packaging. Since launching in 2017, our foil campaign has reached more than 2.5 million households, with data suggesting that it really helps to drive a positive uplift in kerbside recycling rates. We are looking forward to seeing the widespread impact of the campaign, as well as helping to judge creative entries from hundreds of budding sculptors across Berkshire!’


In a joint statement re3 joint waste disposal board members, councillor Karen Rowland, chairman of the joint waste disposal board and Reading Borough Council’s lead councillor for environmental services and community safety; councillor Ian Shenton, Wokingham Borough Council’s executive member for environment, sport and leisure and councillor Helen Purnell, Bracknell Forest Council’s executive member for the environment and community cohesion, added: ‘We are on a mission to help residents waste less and recycle more. Rolling out this campaign will enable us to improve awareness and education about the importance of best practice foil (and other aluminium packaging) recycling, with the aim of further improving consumer engagement and increasing capture rates in result. A key part of the campaign is working closely with our local schools to educate and inspire the next generation. We’re looking forward to seeing their creativity shine.’


For more information about Alupro, or to learn about its latest campaigns, visit To find out more about re3, visit



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