Virgin Media O2 rings in 2026 by donating 12,000 phones to keep people in need connected

Virgin Media O2 is doubling down on its commitment to tackle digital exclusion, by pledging to donate 12,000 phones to people who need them throughout 2026. 

Following the success of its 2025 commitment, where it also provided around 12,000 refurbished phones to those experiencing financial hardship, this year, the operator will again donate devices via its Community Calling programme with environmental charity, Hubbub, to help people in need get online.   

The initiative will rehome phones through a nationwide network of charity partners and community groups, including The Multibank, which Virgin Media O2 began supporting last year.  

This initiative will put phones directly into the hands of people who need them, such as survivors of domestic abuse, those living in temporary accommodation, families and households in need of connectivity or people experiencing homelessness.  

Virgin Media O2 is sourcing the phones from customer returns and its O2 Recycle service to ensure unwanted devices are given a second life. It is part of the company’s commitment to support the circular economy and to tackle electronic waste (e-waste) by putting unwanted tech back into circulation so it can be reused.  

Nicola Green, chief communications and corporate affairs officer at Virgin Media O2, said: ‘We know having access to a phone is a lifeline for people experiencing financial hardship. That is why Virgin Media O2 is proud to lead the way in providing 12,000 free phones this year to those who need them so they can get online and stay connected to loved ones. 

‘This builds on our comprehensive, industry leading measures to tackle digital exclusion, whether that is through our national databank that provides free O2 mobile data, Community Calling that rehomes phones to those who need them, or our social tariffs for people who receive government support payments.’

Emily Watson, strategic partnerships lead at Hubbub, said: ‘Since 2020, we have been proud to work in partnership with Virgin Media O2 on Community Calling to help support those that are digitally excluded in the UK, whilst also tackling e-waste. Together, we have now donated more than 30,000 phones, supporting people to stay connected to essential services, loved ones and opportunities that would otherwise be out of reach.’

Virgin Media O2’s pledge to donate refurbished devices during 2026 builds on its commitment to address digital exclusion and e-waste through a comprehensive range of services and programmes, coupled with digital skills and online safety support to help people navigate the online world.