Stora Enso and Vogue Scandinavia have formed a strategic partnership to replace plastics in magazine packaging. As a part of the partnership, Stora Enso will provide Vogue Scandinavia with sustainability and packaging design expertise. A renewable, carbon neutral eco package concept will be available for the first issue of Vogue Scandinavia, to be published in August this year.
As a part of the partnership, Stora Enso will provide Vogue Scandinavia with renewable magazine packaging, along with packaging design and automation services. The Vogue Scandinavia magazine packaging aims to be fully carbon neutral, with a renewable, low carbon raw material and energy efficient production. The remaining emissions are offset by using the CarbonZero service by Stora Enso, in collaboration with compensation partner South Pole.
Stora Enso will provide Vogue Scandinavia with advisory services for sustainable materials and cradle to grave lifecycle assessments. It will also support Vogue Scandinavia in transparent sustainability reporting.
‘Together with Vogue Scandinavia we want to respond to the increasingly eco conscious fashion audience’s push for a greener world,’ said Ulrika Lilja, executive vice president communications and marketing at Stora Enso. ‘With renewable materials, circular design and carbon neutral technologies we make this a reality starting with the first issue of Vogue Scandinavia.’
‘When I first made the decision to launch Vogue Scandinavia, I also made a commitment to change the publishing industry across the region and make our magazine a leader in sustainability. When I found Stora Enso, I immediately knew they would be the perfect partner to enable us to reach those goals. Stora Enso has both understood my vision and has fully supported me with their invaluable expertise, innovation and passion. Vogue Scandinavia is an entrepreneurial start up. Our goal is to disrupt the traditional media landscape, and to do this together with one of the oldest companies in the world makes this one of the most fascinating collaborations of my career,’ said Martina Bonnier, editor in chief for Vogue Scandinavia.
