Stora Enso and Sulapac bring the sustainable straw to the market, with several customers signed up
#StoraEnso and #Sulapac are launching a renewable and #biodegradable #straw to combat the global problem of plastic waste. The straw has strong usability and works just like a traditional straw. The new straws are available to brands and consumers looking for more eco friendly solutions.
The first customers include Finnair’s lounges in Helsinki, replacing their plastic and paper straws, food delivery platform Wolt, the alcoholic beverage brand company Altia, Hotel St George, and vegan café Kippo, amongst others. The first customers represent different business sectors but have one common interest: to be at the forefront of sustainability. For end consumers, the straws will be available in January via Biofutura.com, an online store specialising in compostable tableware and packaging, and online retailer Verkkokauppa.com.
‘There is clearly a large demand for our product, which both fulfils the sustainability criteria and has superior usability. Like all Sulapac materials, the straw is 100% microplastic free. It is designed to mimic nature; if the straw accidentally ends up in the ocean, it behaves like a birch leaf and does not harm the ecosystem,’ said Sulapac CEO Suvi Haimi.
The straws are based on Sulapac’s patent pending material innovation. The main components are renewable materials such as wood and plant based binders. Sulapac defines the material as microplastic free, meaning that it is designed to be fully biodegradable in different environments. The straw complies with existing waste systems and is designed to be recycled via industrial composting.
‘Billions of plastic straws are produced and used every week, creating harmful waste that often ends up in the sea. This renewable and biodegradable material can replace fossil based materials and help combat plastic waste. Our cooperation with Sulapac allows us to explore new types of innovative and scalable materials and widen our offering of renewable solutions,’ said Marcus Dehlin, head of business alliances, Stora Enso.
In the first phase, the straws will be available in Europe and a global roll out will follow. The new straws are produced with machinery originally designed to produce plastic versions.