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Smurfit Kappa’s Better Planet Packaging boat sets sail on sustainability journey

#SmurfitKappa has joined forces with prize winning offshore racing sailor, #TomDolan, to raise awareness of its #BetterPlanetPackaging initiative.

Like Smurfit Kappa, Tom and his crew are committed to circularity and operate a closed loop system on board to reuse, recover and recycle as much as possible. Some of the commitments they have made include banning the use of single use plastics on their Figaro 3 boat and reducing their carbon footprint.

Collaborating with new partners like Tom, that share the company’s goal of reducing waste and having a positive impact on the environment, is one of the central elements of the Smurfit Kappa Better Planet Packaging initiative.

Speaking about his forthcoming voyage, Tom said: ‘Smurfit Kappa’s Better Planet Packaging initiative struck a chord with me because it really aligns with my goals to have the most sustainable boat in the fleet and establish a new benchmark for carbon footprint monitoring.’

Steven Stoffer, vice president of development at Smurfit Kappa, added: ‘Tom Dolan is as committed to sustainability as he is to his racing career and this is one of the things that made him stand out to us. 

‘The rigour he applies to the selection and handling of all the resources used both on and off board is similar to the rigour we apply to the measurement of our progress against the five strategic sustainability priorities that underpin all our business operations.’


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