New book on consumer power that combats climate change
In ‘Spend Green and Save The World’, author Liz Christou explains how people can combat climate change by using the power of their wallets when it comes to their spending on clothes, food, utilities, transport, and more. Although change at the level of the individual might appear insignificant, it takes as little as 3.5% of a population to act together to create a cultural shift.
Climate change is one of the critical issues facing the world today. But many people are left wondering what actions they can take, and what more they can do.
Research has shown that cultural change can occur when relatively small groups of people come together. By coming together and using consumer power – as part of a consumer led movement – people can influence businesses and government policy, and rapidly shape a better future.
Instead of massive, overnight changes – incremental change is the key. By applying principles from psychology and problem solving techniques, this highly practical book shows readers how to embark on a motivational journey of implementing climate change solutions through their spending on consumer products, household goods, air and ground travel, food, energy use at home, recycling, and how to continuously improve one’s actions. The best companies to buy from are also detailed.
Spend Green and Save The World: Tackling Climate Change Through The Consumer Led Movement is published on Monday, February 22nd 2021,
Available through bookshops and internet booksellers.