Neste introduces sustainable Zero Vacation as part of its Zero Island project in Sweden
The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take place on the naturally beautiful island of Lidö, where people can enjoy their vacations swimming, staying in the beautiful zero cabin Nolla and sampling delicious dishes from the specially designed, sustainable Zero Menu.
‘Fossil free future requires changes in our everyday lives, and in our mindset. As part of Zero Island project, we wanted to show people they can have a world class vacation with as little emissions as possible and without flying to the other side of the world,’ said marketing director Sirpa Tuomi from Neste.
From accommodation to food, every aspect of the Zero Vacations is designed to produce as little emissions as possible. The guests will be staying in the acclaimed #ZeroCabin, Nolla, an #Airbnb favourite featured on Lonely Planet and Dezeen among others. The #RobinFalck designed cabin is built from sustainable materials and comes with minimal environmental impact both in terms of emissions and the concrete impact on nature. Tapping into the staycation trend, the Zero Vacations are designed to let guests experience a simpler way of life and nature in its purest form.
Sweden is aiming to become fossil free by 2045. To examine how this target could be reached, Neste, the world’s largest producer of renewable diesel, is exploring solutions that help make Zero Island entirely fossil free in one year. Together with our partners, we want to help build a fossil free Sweden.