National Book Token has partnered with Love Paper for the Love Paper 2024 Competition. This partnership will inform consumers of the sustainable facts about paper, books and wider paper products.
Love Paper, a campaign run by the not for profit organisation Two Sides, promotes the sustainability and attractiveness of print, paper and paper based packaging. The Love Paper competition invites consumers to learn the facts about paper and the environment.
National Book Tokens' partnership with Love Paper aligns with its commitment to supporting the literary community and promoting environmentally conscious practices. National Book Tokens is committed to reducing its use of plastics and its carbon footprint. Since 2018, the standard National Book Tokens gift cards have been printed on FSC certified board rather than plastic and are printed in the UK. In 2022, National Book Tokens reduced plastic in its packaging even further by supplying gift cards to retailers wrapped in paper bands (rather than plastic).
‘We are delighted to partner with Love Paper again to support the 2024 Competition,’ said Lisa Bywater, head of marketing for National Book Tokens. ‘As a brand that is passionate about reading, and committed to sustainability in our own practices, we believe in the power of information to inspire positive change. Through this partnership, we hope to amplify the message of environmental responsibility while celebrating one of the world’s oldest paper based objects – books!’
Supported by national publishers, Love Paper adverts can be found in newspapers and magazines featuring QR codes linking back to the Love Paper competition page. To successfully enter the competition, consumers must answer three questions correctly on forestry, recycling and biodiversity.
‘We are thrilled to have National Book Tokens as our partner for the Love Paper competition,’ said Josh Birch, campaign manager for Love Paper. ‘Its commitment to supporting literacy and promoting sustainability makes it a perfect collaborator for this competition. Together, we can inspire positive change and raise consumer awareness on how sustainable paper based materials truly are.’
The Love Paper 2024 Competition is live from the 1 of July to the 31 of December 2024 and is open to UK residents only (England, Scotland, Wales and Northern Ireland) aged 18 years or over. The full terms and conditions can be found on the competition landing page: lovepaper.org/love-paper-2024-competition.
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