Love Paper launches new website to inform and inspire consumers across Europe

Love Paper, the global consumer campaign run by Two Sides, has unveiled a redesigned website www.lovepaper.org, an engaging new platform dedicated to celebrating the environmental, practical and creative benefits of paper, print and paper based packaging.

The new website marks a major step forward in Love Paper's communication strategy, providing consumers, educators, brands and media an inspiring destination to discover the facts about paper and explore the important role it plays in everyday life. A redesigned Two Sides website will follow later this year, creating a modern digital home for both campaigns.

From books, magazines and greetings cards to paper packaging, recycling and sustainably managed forests, the new Love Paper website brings together trusted research, engaging articles, educational resources and practical information that help visitors better understand one of the world's most renewable and widely recycled materials.

‘Love Paper has always been about telling the positive story of paper,’ said Josh Birch, campaign manager of Two Sides. ‘Our new website allows us to do that in a much more engaging and accessible way. Whether you are interested in sustainability, education, packaging, creativity or simply enjoy reading a printed book, the new platform demonstrates why paper continues to be such an important and sustainable part of modern life.’

The redesigned website features a wide range of new content exploring key topics such as:

• Sustainable forestry and biodiversity.

• Paper recycling and the circular economy.

• Learning, literacy and wellbeing.

• Paper-based packaging and responsible consumption.

• Everyday lifestyle, creativity and communication.

• The environmental facts behind common misconceptions about paper.

The new platform has also been designed to support organisations looking to communicate the sustainability benefits of paper-based products. Retailers, publishers and brands can access trusted facts, research and campaign resources to help engage customers with clear, evidence based environmental messaging.

The website will continue to act as the home of Love Paper Week, providing free campaign materials that organisations across Europe can download and use to promote the positive story of paper and paper packaging within their own communities.

With improved navigation, enhanced visuals and a mobile friendly design, lovepaper.org makes it easier than ever for visitors to explore the many reasons why paper remains an essential, renewable and sustainable material.