• Susan

Local York waste company celebrates success and growth plans


Divert.co.uk, which launched at the beginning of 2021 as a bulk rubbish removal and recycling company for businesses and domestic customers, has vowed to donate and recycle as much waste as possible while keeping its prices as competitive as possible.


It is a philosophy which has caught the imagination of the Yorkshire public, to the point that the company is soon to buy another van for its fleet and to increase stuff numbers.


‘We are delighted at the reception we have received from Yorkshire people,’ said managing director Adam Bailey, ‘and we are returning that faith by offering more jobs to locals.’


Divert launched last year out of the success of BusinessWaste.co.uk – the commercial waste company founded by Adam Bailey, David Adams, and Mark Hall, which was named one of the UK’s fastest growing companies by The Sunday Times.


The new company offers a service collecting bulk waste at a cheaper rate than rivals, while going the extra mile to dispose of it as ethically as possible.


‘We aim to send the bare minimum to landfill,’ Adam Bailey explained. ‘If it can be donated or recycled, we will make sure it is donated or recycled. It is an ethos we carry right across our refuse businesses.’


With a surge in fly mtipping over recent years, Divert’s fully licensed service is sorely needed, the company says.


The surest sign of Divert’s success is the sight of its distinctive purple vans across the local area. And it’s a sight that is going to be more commonplace as this local success story expands to meet a growing demand.