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Environmental Charities unite on Earth Day for the launch of The Big Give Green Match Fund

The UK’s biggest, coordinated environmental fundraising campaign, the ‘Green Match Fund’, has launched today to coincide with this year's Earth Day. The campaign seeks to raise more than £3 million for the 146 charities taking part. Donations made to participating charities will be matched thanks to ‘champion’ funders, sourced by the Big Give and The Environmental Funders Network.

The Green Match Fund campaign has been organised by the Big Give, the UK’s biggest online match funding platform and the brainchild of recruitment entrepreneur and philanthropist Sir Alec Reed. By bringing 146 charities together for the first time in a larger campaign tied into Earth Day, the Big Givehopes to draw attention to environmental issues and the importance of taking action now to save the planet.

The Big Give has raised over £190 million for thousands of great causes through the power of match funding. The match funding for this campaign is being provided by a network of champions, philanthropists and funders, including The Reed Foundation, AKO Foundation, Michael O’Mara Books, EQ Foundation and players of People’s Postcode Lottery with funding awarded by Postcode Earth Trust, amongst others.

The money raised will be a vital lifeline for the environmental sector. In a recent report conducted by the Big Give, almost two thirds (63%) of environmental charities reported a decrease in income in 2020 because of Covid-19. According to the same report, one in five environmental charities were planning to reduce service delivery as a result.

The Green Match Fund campaign will support a broad range of environmental charities focusing on a variety of topics, including:

Surfers Against Sewage: will raise funds to clean up beaches, rivers and towns across the UK.

The Rivers Trust: will raise funds to improve ecological health in our rivers. Only 14% are in good ecological health, and every single one fails to meet chemical standards.

We need 1.5bn trees in the UK to tackle the climate crisis. Here are just a few of the charities in the Green Match Fund dedicated to protecting, restoring and reforesting the planet: Trees For Cities, Trees for Life, Tree Sisters, Moor Trees.

ClientEarth will raise funds to use the power of the law to change the way we live in the world and protect life on Earth.

Seven million live in food poverty in the UK, yet 3.6 million tonnes of food is wasted each year.

Simone Connolly, CEO of FareShare Midlands, said: ‘The challenges which arose during the Covid-19 pandemic were enormous. Having survived those, our members now find themselves battling to support local people in need who are struggling with worsening financial situations. As the largest food redistribution charity in the Midlands, we are participating in the Green Match Fund campaign to raise desperately needed money. Donations made during the week will provide vulnerable, hungry families with nutritious food while supporting our environmental mission to prevent unnecessary food waste.’

The RSPB believes that only 21% of children in the UK have an adequate connection to nature. Young People’s Trust for the Environment (YPTE) is a charity that encourages young people’s understanding of the environment. The charity aims to give young people clear and balanced information on a wide range of environmental issues, including climate change, plastic pollution, deforestation and endangered species.

Peter Littlewood, director of Young People’s Trust for the Environment, said: ‘Match funding from the Green Match Fund has helped us to launch 'Better Planet Schools', our new environmental education programme for primary schools throughout the UK. Better Planet Schools provides lesson plans, presentations, videos and child led activities that help children learn about important environmental issues and how they can make a difference. And we know it works: our pilot project saw schools saving 10 to 15% of their annual energy usage as a result of child led behaviour change alone. With the average school energy bill being £31,000 in 2019, it saves the school money and reduces greenhouse gas emissions. We hope that by 2030, all UK primary schools will have taken part in Better Planet Schools. Places cost £100 per school per year, but donations from sources like the Green Match Fund have meant that every school taking part has been able to claim a fully funded place and participate free of charge. We are really grateful to the Green Match Fund and our supporters and donors for helping make Better Planet Schools a reality.’

Alex Day, director of the Big Give, said: ‘The latest IPCC report was clear. Cohesive and collective action is needed if we are to meet the 1.5 c degree global warming target. That has to include how we support environmental causes. After a successful pilot in 2021, we are delighted to launch the Green Match Fund in 2022. We believe this is the biggest and most exciting innovation in environmental philanthropy. We have curated a portfolio of over 100 of the UK’s best environmental charities, working on a range of issues, from rivers to tree planting, education, food waste, climate action, and much more. During the Green Match Fund week, thanks to support from over 40 Companies, Foundations and Philanthropists, every £1 donated to these charities will be doubled. That is one donation, twice the impact.’

James Reed CEO and chairman, Reed Group and chairman of The Big Give, said:

‘Earth Day serves as a reminder of the threats to our planet and gives us the chance to appreciate everything it offers. The Big Give is bringing 146 environmental charities together to help make a difference. We are hoping to raise over £3 millio to save our planet.

‘Businesses like Reed, AKO Capital, EQ Investors, Michael O’Mara Books and Players of People’s Postcode Lottery with funding awarded by Postcode Earth Trust are all supporting the campaign with match funding. Businesses must play their part in helping to secure the future of our planet. This is an effective and efficient vehicle for multiplying the impact of corporate philanthropy.’

For more information, please visit:

Full list of 146 environmental charities taking part in the campaign

Bat Conservation Trust

Bees for Development Trust

Bristol nd Bath Parks Foundation

Bristol Avon Rivers Trust

Bumblebee Conservation Trust

Cambridge Carbon Footprint

Cambridge Past, Present & Future

Camcycle (Cambridge Cycling Campaign)

Campaign for National Parks

Cheetah Conservation Fund UK

Conservation Collective

Cool Earth Action

Cotswold Lakes Trust

Cumbria Action for Sustainability

David Shepherd Wildlife Foundation

Ecologia Youth Trust

Environmental Justice Foundation

Essex Wildlife Trust Limited

Forest Peoples Programme

Friends of the Earth Charitable Trust

Global Ecovillage Network

Global Feedback Limited

Global Legal Action Network (GLAN)

Gwent Wildlife Trust

Hammersmith Community Gardens Association

Hebridean Whale And Dolphin Trust

Herts & Middlesex Wildlife Trust

Highlands and Islands Environment Foundation

Hope for the Future

Hubbub Foundation UK

International Tree Foundation

Leicestershire and Rutland Wildlife Trust Limited

Lewa Wildlife Conservancy UK

London Wildlife Trust

Movements Trust Limited

New Economics Foundation

Northumberland Wildlife Trust

Orangutan Foundation

Organisation Cetacea

Pembrokeshire Coast National Park Trust

Power For The People

Progressive Farming Trust

Protect Our Winters UK

Raleigh International Trust

Salmon & Trout Conservation UK

Sand Dams Worldwide Limited

Scotland: The Big Picture

Scottish Seabird Centre

Scottish Wildlife Trust

Severn Rivers Trust

Somerset Wildlife Trust

Sophia Akash Foundation CIO

South Downs National Park Trust

South Georgia Heritage Trust

Sumatran Orangutan Society

Surfers Against Sewage

Tanzania Development Trust

Tees Rivers Charitable Trust

The Centre for Alternative Technology

The Ecumenical Council For Corporate Responsibility (ECCR)

The Global Returns Project Limited

The Great Bustard Group

The John Muir Trust

The Poverty And Environment Trust

The Rainforest Foundation UK

The Restart Project

The Tiyeni Fund

The Wildlife Trust for Lancashire, Manchester and North Merseyside

The Wiltshire Wildlife Trust

The Yorkshire Dales Millennium Trust

Thin Green Line Foundation UK

Transform Scotland

Tuppenny Barn Education Limited

United Kingdom Antarctic Heritage Trust

Virunga Foundation

Westcountry Rivers Trust

West Cumbria Rivers Trust Limited

Whitley Fund for Nature

Wildfowl & Wetlands Trust

Wildside Activity Centre

Women's Environmental Network (WEN)

Young People's Trust For The Environment (YPTE)


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