Ecotrace programme reaches key milestone with Polytag Detection System deployed at Sherbourne Recycling’s MRF

Polytag, together with Sherbourne Recycling, has announced the successful commissioning of an advanced Polytag detection system at Sherbourne's facility in Coventry.

This installation expands the reach of the Ecotrace programme, a significant industry backed effort focused on improving visibility and accountability in packaging recycling. The new system bolsters the network capabilities required for comprehensive, barcode level monitoring of recycled packaging materials.

The programme exemplifies effective industry cooperation advancing the circular economy. It benefits from vital investment by major retail brands including Marks and Spencer, Ocado Retail, and Waitrose. Polytag acknowledges the dedication of Sherbourne Recycling’s team for its engagement with this initiative. 

Jon Anderson, CTO at Polytag, reflected on the importance of this deployment: ‘The deployment of our advanced detection system at Sherbourne Recycling’s facility marks an important step forward for the Ecotrace programme. Each new installation moves us toward a completely transparent, scalable, and verifiable recycling infrastructure. Our technology goes beyond simply measuring recycling volumes – it delivers detailed, trustworthy data that authenticates the complete packaging journey and safeguards the integrity of the circular economy. We are delighted to collaborate with the progressive team at Sherbourne to realise this ambition.’

Greg Paradowski, technical and operations director, at Sherbourne Recycling Centre, highlighted the value of participating in the programme: ‘We are proud to support the Ecotrace programme and work with Polytag in advancing accessibility to key recycling data to encourage circular economy goals. We believe in real collaboration throughout the supply chain and have worked with packaging manufacturers to better help them understand the true recyclability of their products. The data available to brands from Polytag’s advanced detection system is the next step in allowing those companies to better design for circularity and demonstrate real environmental impacts and savings.’

The installation demonstrates the programme's commitment to proving that innovation, transparency, and collaboration can fundamentally transform recycling practices.