• Susan

Combatting the global disposable face mask crisis: sustainable, ethical, reusable

Since Covid-19 first gripped the world in 2020, the effects on both people and the environment have been life changing. We use an astounding 129 billion disposable face masks globally each month – that is three million a minute!


Disposable masks are made from plastics that take 450 years to degrade. Increasing our own safety has sadly come at the cost of the environment. That is why Benassie has created a mask with both you and the earth at its heart. With a unique ViralOff formula, the company says that these masks are proven to destroy over 99.8% of Covid-19. Self-sanitising, this formula also destroys over 99.9% of bacteria, keeping you, and those around you, safe in any situation.

Unlike most other masks on the market, this high level of protection doesn’t jeopardise the environment. These masks can be worn over 200 times, and only need to be washed once a week, allowing you to reduce water consumption, waste, and environmental impact all at once. Plus, the masks themselves incorporate recycled materials and come in completely biodegradable packaging. You may think that recycled plastic and high level protection couldn’t possibly be comfortable, but the team at Benassie have ensured that their masks have the look and feel of a luxury brand. With patented 3D shaping technology, the company has created a (literally) seamless design with an ultra comfortable fit. The athleisure materials used in the design allow for maximum breathability and reduced humidity, all while remaining soft to the touch.

The company itself was founded by three brothers with a passion for fusing sustainability and technical garments. Their family have worked in garment manufacturing for almost 100 years and are responsible for inventing the Wonderbra with parent company, Seamless Solutions. Available in five colours: Black, Patriot Blue, Distressed Camo, Shibori, and Chateau Grey, the masks r have a retail recommended price of £14.99.