Innovative Italian to-go brand, #CocodiMama, has made the decision to completely remove all #plastic #water bottles from its shelves. The new initiative will save 180,000 plastic bottles per year.
Coco di Mama will be offering free water refills in all of its stores and also introducing an infinitely #recyclable alternative to plastic bottles, with resealable #canned water from #CanO Water from £1.
CanO Water is infinitely recyclable and made from an average of 60% recycled content, compared to plastic water bottles which are made from 50% recycled content.
It can be recycled and back on the shelves in around six weeks.
CanO Water will be available to buy in multiple sizes of still and sparkling variants, in all 28 Coco di Mama stores across London.
Since plastic bottles are so thin, they can’t be recycled into more plastic bottles. Instead, their fibres are used in things like carpeting, clothing and sleeping bags.
Aluminium cans are infinitely recyclable, once recycled they will be turned into new aluminium cans.
Recycling plastic is more complex, leads to degradation and has lower reuse rates than aluminium. Some 75% of all aluminium ever produced is still in productive use, having gone through countless loops of its lifecycle.
Because aluminium is lightweight and cans make efficient use of space, less transport is usually needed than for plastics or glass. Less power is also needed to chill drinks in cans.
Aluminium cans use 95% less energy to recycle, with recycling rates in the UK at 74%, demonstrating a huge emission saving.
With approximately eight million tonnes of plastic ending up in the ocean each year, the war on plastic is still raging on and not enough is being done about it by brands and businesses.
Annual consumption of plastic bottles is set to top half a trillion by 2021, far outstripping recycling efforts and jeopardising oceans, coastlines and other environments (Guardian).
According to a recent report in the Independent, there are ‘More plastic water bottles being sold in the UK than ever before’.
Sara McCraight, head of brand at Coco di Mama, said: ‘Unless we make some big decisions to help customers make the right choices to stop using plastic bottles, it is not going to get any better.
‘We monitor our customer feedback trends really closely and the biggest thing they are asking us is to reduce the amount of plastic packaging we have in our stores.
‘We are happy to have found a great alternative that we think our customers will love without having to compromise – a great product at an affordable price point (£1) and the right decision for the planet too.
‘The water in a can stays colder for longer, so actually tastes more refreshing than a plastic alternative. What is clever about the larger size CanO Water options is that they are also resealable, which is one of the drawbacks of a typical canned drink.
‘It is important for us to be clear that we are not claiming to be perfect, but we are trying to be better in all the decisions we’re making as a brand and business.
‘The choice to remove plastic water bottles is certainly not going to make us any money and will likely cause a hit to our profitability in the short term as they cost us more, but we believe it is the right thing to do for the long term.
‘We are on a mission to completely remove single use plastic and would encourage everyone else to do the same.’