An environmentally friendly mural was painted in Bristol today (9 July 2020), by renowned street artist Jody Thomas. Commissioned by Lindeman’s Wine, the stunning artwork was produced to celebrate the brand’s certified carbon neutral status.
Not just beautiful art piece to admire, the mural has been specifically designed using carbon absorbing paint from Graphenstone, and will absorb an incredible 1.3kg of CO2.
The creation of the mural comes as part of Lindeman’s ongoing commitment to address environmental issues. The brand’s partnership with the Carbon Trust over the past year has seen it measure and offset the carbon footprint of its entire Europe product portfolio, while putting in place carbon reducing measures including lightweight bottles and making its packaging more recyclable.
Jody Thomas, who created the mural, said: ‘With my work I like to raise awareness around important issues wherever possible, particularly when it comes to climate change. Working with Lindeman’s on this mural was the perfect opportunity to support a brand that aims to do the same. The mural addresses environmental issues in a fun, artistic way, while actively absorbing CO2.’
Camilla Pendleton, senior brand manager for Lindeman’s, said: ‘It has been our goal for some time that Lindeman’s became carbon neutral and we have been pushing forward new measures and initiatives such as Buy One, Plant a Tree to help reduce our impact on the environment even further. We wanted to work with local, talented artists and with Jody Thomas onboard to mark the milestone with this mural that not only looks great but does great for air pollution in Bristol. We all have a responsibility to look after our planet and we hope our campaign will inspire others to do the same.’
Graphenstone paint, the secret ingredient behind these murals, is a lime based product with graphene technology. These paints are free from VOCs, carcinogens or toxic substances and reduce CO2. Due to a natural process, when the lime is carbonating, it absorbs CO2 from the ambient air and cleans the air that we breathe.
Lindeman’s has also invested in a range of carbon positive projects to help offset CO2 emissions, including solar and wind baser power and reforestation projects. These have resulted in carbon savings of 45,394 tonnes, which is the equivalent of taking approximately 32,000 cars off the road for a year or the equivalent carbon absorption of over two million trees annually.
The Australian wine brand has also launched its Buy One, Plant One Tree initiative which will enable customers to virtually plant a tree with every bottle of Lindeman's purchased. The initiative aims to plant 317,000 extra trees over a period of three months.
Following installation, the mural will be gifted to Flipside Cocktail Club, Whiteladies Road, where it will be displayed in the garden and will continue to absorb carbon from the air.