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Avery Dennison joins Ellen MacArthur CE 100

Global labelling and packaging materials manufacturer #AveryDennison Corporation has joined the #EllenMacArthur Foundation’s Circular Economy 100 (CE 100) network as part of the company’s support of a global transition to a circular economy.

Membership in the CE100 reflects Avery Dennison’s on-going practice of joining forces with customers and suppliers across the supply chain to deliver solutions that can make a material difference in the world. The company believes that meeting evolving social and environmental needs and new business challenges can best be achieved by supporting a transition to a circular economy.

‘Our size, scale, and position within the supply chain, give us a particular responsibility to aggressively act on the key principles of a circular economy –design out waste and pollution, keep products and materials in use, and regenerate natural systems,’ said Deon Stander, vice president and general manager, RBIS, and corporate lead, sustainability for Avery Dennison.

‘After eight decades of global manufacturing leadership, we have learned the importance of reinventing and improving the materials and products we make, as well as how we make them. With the circular economy as a clear orientation point, we are moving our sustainability efforts, and our business, forward and fostering bold solutions to address the sustainability challenges of our time,’ he added.

Avery Dennison’s circular practices and commitments include inventing materials that improve the recyclability of consumer goods; increasing the amount of recycled content we use in products; and building a global system for recycling used labelling and packaging materials.

Since 2015, Avery Dennison’s sustainability commitments have moved the company toward more circular practices. For example, the company has developed an entire range of one hundred plus products in its ClearIntent Portfolio, which help customers and their end users meet their sustainability ambitions by reducing materials consumption and shrinking their environmental footprint. This includes products like CleanFlake adhesive technology, which enables clean bottle-to-bottle recycling for PET containers.

In addition, Avery Dennison is reusing internal waste from its textile processing to create new yarn products and working across the globe with a number of companies to recycle liner waste to prevent it from entering landfills.


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