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Alupro showcases programme success with inspiring annual report


Alupro, the aluminium packaging recycling organisation, has launched a new report demonstrating the national impact of its pioneering educational initiatives. Its Impact Report details activity delivered during 2022, explores the outcomes of its latest campaigns and tracks progress towards its goal of achieving a 100% recycling rate for aluminium packaging.

Crucially, the report explains how the achievements of Alupro’s members contribute to two of the major sustainability challenges faced by the world today – climate change driven by carbon emissions as well as the fact that globally we use too many resources. This report shows how the simple act of recycling aluminium packaging contributes significantly to tackling these issues.

Alongside providing a snapshot of the UK’s aluminium industry, the report clarifies the organisation’s vision and measures the impact of its initiatives. Indeed, detailed analysis of campaigns including Every Can Counts, Metal Matters and Foil in Love with Recycling reveals a reach of more than 26 million people across the UK.

The document also analyses the activities of the UK Aerosol Recycling Initiative, which brings together key businesses from across the aerosol supply chain to drive higher recycling rates. Activity within the past 12 months includes identifying an accurate recycling baseline and launching a pioneering roadmap to higher aerosol recycling.


Tom Giddings, executive director, commented: ‘We are delighted to have launched our first impact report to provide further insight into the work we deliver. As a member organisation, it is important to demonstrate how we are working to achieve our goals and the progress we are making.

‘Last year, our campaigns reached millions of households. The education programme competitions we ran received more than 1116 entries and we inspired thousands of consumers through our events activities and our social media programmes. This is positive progress towards increasing awareness of best practice recycling and inspiring behavioural change.

‘While our campaigns last year proved hugely successful, we are not resting on our laurels. Instead, we are working hard to build upon these foundations, improve national education when it comes to aluminium packaging recycling, fight for effective policies and continue to deliver upon our responsibility as the voice of the industry.’


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