Alupro launches 2024 impact report

As part of a commitment to demonstrating the results of its pioneering initiatives, Alupro has launched its 2024 impact report. Detailing activity delivered during the 12 month period, the document explores the outputs of its campaigns and tracks progress towards achieving a 100% recycling rate for aluminium packaging. 

Alongside providing a snapshot of the UK’s aluminium industry, the report outlines the achievements of Alupro and its members, as well as explaining the contribution of aluminium packaging recycling when it comes to tackling the pressing global issues of resource overconsumption and climate change.

With 157,000 tonnes of aluminium packaging collected for recycling in the UK during 2024, the sector once again exceeded its targets. Through Alupro’s campaigns, initiatives and policy work, the organisation continues to play a driving role in further accelerating this progress.

In total, 750,000 festival goers were inspired through its Every Can Counts initiative, 483,000 households were educated via its MetalMatters programme, 411,000 households were motivated by its ‘foil in love with recycling’ campaign and 39,000 students were reached through its education projects. Elsewhere, the team engaged with more than 1000 experts and policy makers on matters of legislative development to maximise the chances that new reforms worked to deliver an even more circular aluminium packaging supply chain

Tom Giddings, executive director at Alupro, commented: ‘We are delighted to launch our latest impact report and provide further insight into the important work that we deliver. As a member organisation, it is important that we always target our work at the big challenges and opportunities our members are facing. This report is a great way to demonstrate and evaluate the progress we are making towards achieving ambitious national goals.

‘Last year, our campaigns reached, educated and inspired millions. This is positive progress when it comes to increasing awareness of best practice recycling and inspiring behavioural change. However, we are already working hard to build on these foundations and deliver upon our responsibility as the voice of the industry.’